Gregory Anne Cox: Reflections of a Brilliance-Based Businesswoman

Especially for Brilliance-Based Businesswomen, health and wellness play a major role in our joy, ease and prosperity.

At a recent Savor the Success meeting in New York City, I had the pleasure of meeting Gregory Anne Cox.  She’s building a coalition of people dedicated to educating everyone who wants a healthy lifestyle, while also working at the grass roots level to make food safer. Her Brilliance shines as she connects organizations and individuals, weaving her knowledge and passion throughout. 

Briefly, what are the highlights of your career story?

I was one of the early female graduates of the Culinary Institute of America in Hyde Park, NY. Then I spent 20+ years in the hospitality industry, and cooked privately for many of the country’s rich and famous. Reviews of my culinary efforts  appeared in The New York Times, Gourmet, and The San Diego Union Tribune, among others. While in San Diego, I helped develop and expand the first heart healthy, fresh, quick food restaurant called Daily’s Fit & Fresh.

Right after getting certified as a life coach I called Peak Potentials, a multi-million dollar personal development company and asked for a job. After a number of tough questions as to why I was qualified they said yes!  Working with people with all kinds of life challenges gave me the best kind of experience to go on and work for myself.

As best as you currently understand it, what are you here to do?  Who are you here to serve?  What difference do you make for your clients? 

Just recently I was given the gift of understanding what I’m here to do and who I’ll be doing it with. My mission is to build an army of successful health and wellness practitioners who, like me, are dissatisfied with the current state of the world’s health and saddened by so much unnecessary illness in all ages. 

The difference I bring to the right clients is the “boots on the ground” know-how of building a successful coaching practice from the ground up. After I left Peak Potentials I had to figure it out on my own and I know how hard it can be. I bring a system to create cash flow from the get go, not after some lengthy period of time building websites and products thinking clients will show up. 

How do you define “success” for yourself?  

Success means doing what I love doing and knowing I’m doing it on my terms plus making the kind of money that affords me the lifestyle I most enjoy. It means time and money to give back as well as help more people. 

What changes have you made or experienced in your life and business that have enabled you to experience more ease? 

I was never a planner as a young kid or even in my adult life, but a plan is a sure-fire way to get where you want to go fastest. I plan with wiggle room because I know my personality needs that. One other thing is, go with your personality—all the strengths and the weaknesses—don’t fight them.

What would you love your next breakthrough to be? 

To know that my coalition of people working at the grass roots level to impact food production, prescription pad medicine, and getting information about what it takes to be healthy to anyone who wants it, is working. That we have joined forces with each other and many of the great organizations already at work like Heifer International, Real Food, and Jamie Oliver’s Food Revolution, etc. and are making an even greater impact. 

What brings you joy? 

I like to rephrase that and ask, what brings up joy because I believe that joy is part of who we are. Just look at a baby. Being in touch with my intuition, knowing I’m doing all I can to bring my gifts to the world, being outside, my animals, family and friends—they all bring the joy up.

What support do you have on the journey of your Brilliance-Based Business? 

I always have coaches that I know are not going to let me off. Right now I have two biz coaches and one I consider a biz coach from the spiritual side. 

As a successful Brilliance-Based Businesswoman, what’s your best advice for other aspiring and active Brilliance-Based Businesswomen? 

Do not let your stories keep you from making that difference. If you don’t know what to do, hire someone to help you figure it out and hold you accountable. Don’t think you are not enough to achieve your goals.  If you have dreams, they were given to you because you have all you need to accomplish them. 

What’s the best way for others to learn more about what you do?  

Right now is best way to contact me. I am offering my new report “The 5 Things You Are Doing Everyday That Are Keeping You From Your Coaching Riches.” Email me and put “I want the report”  in the subject line I’ll send it along.


  1. Dorethia Conner

    What an inspiring story. I agree Sheevaun, this is my favorite quote as well. I'll bookmark this one for the days when I'm not feeling so 'brilliant'.

    – Dorethia
    My recent post Will Your Retirement Be a Dream or Nightmare?

  2. Sheevaun

    Thanks for sharing such a connective story about finding passion and purpose. I love the quote "It will all work out in the end and if it's not working out, it's not the end."
    My recent post Are You Setting Emotional Depth Charges?

  3. Jodi Krizer Graber

    I'm fortunate to know Gregory and know how wonderful she is, so I certainly loved this post. I especially liked the question about joy and her response that joy is a part of who we are. I focus on that constantly and work to bring joy to those I see and speak with throughout the day.

  4. @CoachEllen

    I'm picking up on the same parts as others have (isn't that interesting!)-let me talk about it from a different perspective: Our "story" isn't over…it is dynamic and we have the magical ability to rewrite it; starting RIGHT NOW. Yes, find someone to help you rewrite the story if you aren't getting there yourself. Each person's story is precious and important to all of us, since we are all connected. As we help ourselves, we help raise the consciousness of the world. Thanks, Debra and nice to meet you, Gregory!

    • Debra Woog

      Thank you, Ellen. I appreciate you picking up on a different aspect! Stories are so powerful. I've been thinking a lot recently about releasing mine altogether. I'm interested in exploring: is it possible to live without a story?

  5. Paula G

    Always loving the posts Debra… I agree that I love: "Do not let your stories keep you from making that difference."

    Hell yeah!

    And it is IMPERATIVE that " If you don’t know what to do, hire someone to help you figure it out and hold you accountable. " I'd add that sometimes even if you DO know what you need to do, if you're not doing it, or you need help doing it, you need to hire someone to help you get out of your own way, simplify things, and sometimes simply execute for you.
    My recent post Interview with Danielle LaPorte: Author, The Fire Starter Sessions

    • Debra Woog

      So wise and so true!

  6. April Fan

    I'm a dietitian, so this post was so delightful to read. I'm a strong believer of coaches also. Our lives get overwhelming to manage on our own. It's fun getting to know you.
    My recent post Tips for Managing Countless Tasks as a Caregiver

    • Debra Woog

      Thanks, April. I agree with you about coaches.

  7. Carolyn

    "Do not let your stories keep you from making that difference." Beautifully said, Gregory Anne.

    It's terrific to learn more about such an extraordinary woman through you thoughtful questions, Debra.

    My recent post Giddy up!