Meredith Liepelt: Reflections of a Brilliance-Based Businesswoman

Meredith Liepelt is a Brilliance-Based Businesswoman who found her calling helping her clients to market and “live” their brands. She and I were “Facebook friends” at first, and then we had the pleasure of connecting live at October’s Diva Toolbox Conference. From hearing her speak and meeting with her personally, I witnessed her deep commitment to making a difference for her clients.  Right away I wanted to get to know her better and to introduce her to you, too. 

Briefly, what are the highlights of your career story? 

I worked in corporate for 10 years before listening to my strong urge to flee.  I consulted for a while, tapping into my background in theatre performance and marrying it with my corporate management skills and for arts organizations in Washington, D.C.  During that time I also started and sold another business that led me to understand that my interests and talents are in the areas of branding and marketing. 

So I started a marketing company called Rich Life Marketing.  My husband has recently joined the company as President and we are having a ball working together and helping businesses to become Stand Out Brands®. 

As best as you currently understand it, what are you here to do?  Who are you here to serve?  What difference do you make for your clients? 

I serve people who want to spread their message in a way that makes others take notice.  I call it “Living Your Stand Out Brand” because while our company does amazing web development, design, marketing strategy and implementation, when the business owner truly lives their brand, they feel so much more on purpose and intentional.  Amazing things unfold from this knowing.

How do you define “success” for yourself? 

I would be lying if I didn’t say that part of it is financial.  But it is more than that.  Tom Brokaw said, “It’s easy to make money.  It’s harder to make a difference.”   When clients reach goals and go beyond where they thought they’d go, that feels like success.   Raising my kids to be happy, healthy and whole – that to me is the ultimate in success. 

What changes have you made or experienced in your life and business that have enabled you to experience more ease? 

I have a house cleaner who also does some of our laundry. We also have someone cut the grass in the summer.  These things are just better handled by someone else so we can spend more time with our kids and focus on the business.  We also have an assistant who is taking on more responsibility and right now we’re looking a possibly hiring our first employee.  My mom is an absolute life-saver because she helps with our kids when we need an extra hand.

What would you love your next breakthrough to be? 

Hiring and delegating more to others as I move into more of a leadership role in the company.  We are drastically scaling the business right now and we have a lot of moving parts and really fun clients.  It’s exciting.

What brings you joy?

Certainly my family.  Knowing that my work and talents are helpful to others.  Taking on projects or other things that stretch me in new ways.  Broadway musicals.  Chocolate.  Merlot.  Friends.  Laughing.  And the biggest surprise from me, a “cat” person:  our new puppy!

As a successful Brilliance-Based Businesswoman, what’s the best piece of advice you have for other aspiring and active Brilliance-Based Businesswomen out there?

Whenever I don’t follow my intuition, I end up regretting it, so following your instincts is really important.  I also invest in myself regularly through attending events, joining a coaching program, training, vacations, chiropractic, etc…  Invest in yourself intentionally and wisely.  You are your best asset.  Bank on yourself.

Is there anything special you’d like to share with our community?  

Sure!  I give away lots of great free things.  Get started with my free report called 101 Ways to Attract New Clients, Build Your List and Raise Your Profile. It’s on my website at