I had the pleasure of  meeting the warm and inspiring Rosie Battista at Spark & Hustle Boston in May.  Her approach to physical and emotional self-care is nothing short of brilliant!  Here’s a peek at how she made a major change in her life and then built a successful business around her new-and-improved self.

Briefly, what are the highlights of your career story?

I had a lifelong dream, before family responsibilities took priority, of entering and participating in a body building (figure) competition.  Approaching 50 challenged me to take a naked look at ME.  Could a forty-pound overweight, out-of- shape, overwhelmed, mother of three, 50 year old become a figure (bodybuilding) competitor and fulfill a lifelong desire?

Inspired by my adult children who suggested I stop talking about it and just do it, and my own disgust at feeling fat and frumpy, I made a decision and committed 100% to fulfilling my dream.  I put blinders on, earplugs in, thanked the naysayers and saboteurs and took the steps one at a time!  I had only 16 weeks to prepare for the competition because that was the time frame that would include my 20 year old daughter and allow us to compete together. Our plan was to be on stage next to each other.  I focused, worked diligently, lost the weight, stood on stage with my daughter and gained amazing life lessons as I realized my inner beauty was there all the time!  I simply created a more beautiful package in which to carry myself as I started to care for me in more loving ways through better nutrition and food practices, consistent exercise and letting go of stuff that didn’t serve me!

My body transformation, transformed my business.  I call myself a healthy body “builder,” trainer and food maven, not because I earned the title of body builder but because I use what I have learned to inspire women to be the best that they can be.  I don’t suggest that my clients become “competitive body builders” but I encourage them to find their own stage, whatever that means for them.  A friend suggested I had strength beyond muscles and it was that inner strength that unleashed my real power, possibility, inner beauty and strength beyond muscles.  I have incorporated the lessons learned into my “naked” branding of my business.  I had to stand (almost) naked on that stage and present my best self to the world and it was through this deep discovery of myself that I am now able to inspire and support other woman in being their best selves.  This starts with helping them create the healthy, sexy body that houses the beauty that is within them.

As best as you understand it, what are you here to do?  Who are you here to serve?  What difference do you make for your clients?

I am here to inspire, motivate and educate women on extreme self-care and love.  I work with women entrepreneurs who feel uncomfortable and big in their bodies and therefore play it small in their business.  I help my clients lose weight.  The weight loss and new mindset around food, eating and self-care empowers them to make huge changes.  Helping them build their healthiest, sexiest body by eating pure and naked foods changes their body and their business.  This increased confidence and courage unleashes amazing results and power as they are then able to present their best selves to the world in their new bodies.

How do you define “success” for yourself?

Being healthy physically, emotionally, spiritually and financially.  Waking up every morning excited.  Never dreading having to “work”.   Seeing my clients achieve the results they wanted.  Being able to create whenever I want.  Freedom from time commitment and time clocks.  Living by my own rules as I set my life up as I want it to be.  Blogging on the beach, caring for clients virtually while I live wherever I want.

What changes have you made or experienced in your life and business that have enabled you to experience more ease?

The change that happened for me was when I finally listened to what people were saying to me.  They told me over and over again how I helped them and what I was good at.  I put all the pieces together and saw that what came easy to me and what I loved to do was to work with woman in this way, ultimately inspiring them to feel good about themselves.  The program I developed was Rosie’s Rockin’ Healthy Sexy Body Weight Loss Program and it gets rockin’ results!

What would you love your next breakthrough to be?

My next breakthrough is going to be successfully launching my book, propelling my t.v. show and reaching more women with my message.  My children will be involved in this health message in a big way.

What brings you joy?

Besides seeing my children as beautiful, loving, giving adults making a difference in world and helping people get healthy (they are trainers and nutrition coaches as well) and my two sweet pups who make me laugh every day and love me no matter what (my pug is sitting on my feet right now), I am madly in LOVE with my business.  I really love what I do.  I never work a day in my life.  It is my gift and privilege that I am able to work with such amazing women.  I am in love with my clients.  It makes me beyond happy when to see them excited when they text or email their weight losses for the week or how proud they are to share pictures of their healthy dinner plate.  When they thank me for changing their lives and they are now inspired to rock their businesses and change others’ lives, that’s when I know for certain I am where I am supposed to be.

What’s the best way for others to learn more about what you do?

My website is www.sleepingnakedafter40.com (my blog) and www.cookingnakedafter40.com (recipe database).

My signature book Sleeping Naked After 40 ~ A Women’s Inspirational, Motivational and Educational Guide to Extreme Self Care and Love will be launching this October in time for a Holiday Treat.

I welcome people to follow my blog which I post to almost daily, to sign up for my newsletter of recipes and food tips delivered 3 times a month, to request a FREE copy of my 3 Secrets to Building a Healthy,  Sexy Body.

I would like to also offer a 20 minute HEALTHY, SEXY BODY MAKEOVER (F*REE when you mention connect2) to the first 10 signups.  Recipients will receive a one-on-one chat and I will give them one tip they can implement immediately to start “building” their healthy,  sexy body.