Today we present Topic #2 with our new Brilliance-Based Blog Panel. Once again, each month four Brilliance-Based Businesswomen share their perspectives on questions I pose to benefit each of us as women entrepreneurs. I hope you’ll add to the dialogue by commenting below!
As Brilliance-Based Businesswomen, how do you build and connect with your community?
Stefanie Frank – Initiative Based Writing®
This no joke serious topic has been a rough road for me. The more I let my real authentic voice and personality come into my content the easier this gets. This principle applies to YOU, no matter your industry, business or brilliance.
Here’s how I’m doing it:
- Weekly blogging about topics my Ideal Clients care about
- Daily Facebook conversations about writing, marketing, and triathlon training
- Being part of a Tele-summit that requires me to be more visible
- Reaching out and meeting with business owners who are “bigger” than I am, and who are building communities in ways that resonate with me 100%. The intention: form a personal connection, have them remember me, and kindle a long term supportive relationship
- I was recently named a FitFluential Ambassador! They have requirements for tweeting, blogging, Facebook and Pinterest. This will grow my community and put me in front of more Ideal Clients!
I’m on social media, email, and in my Google reader feed consistently with the goals of:
- Being my authentic self with full personality!
- Sharing valuable relevant content about writing and triathlon training
- Supporting my community with whatever they need that I can authentically, joyfully and easily provide
Heather Dominick – EnergyRICH®
One of my favorite ways to build our EnergyRICH® community is through Joint Venture Partnerships (JVs). JVs are a terrific way to expand your community and potential client base (and to bring in new clients and customers!) The energies of possibility and prosperity open up when we are able to partner supportively with others.
At EnergyRICH® we often create JV partnerships centered on an upcoming Free Tele-training. This is one of the best ways to engage our ideal clients and serve them with free high-level, high-energy content. We invite our JV Partners to send one or two promotional emails to their community letting their members register and then join us for a free tele-training call or series. (We make this easy-breezy by providing our JV partners with marketing materials and support all along the way.)
Then we continue the connection with our new community members by sending special reminder messages for the upcoming calls and invitations for continued learning. And for the best results and most powerful connection with our community, we pay special attention to activate the 4 C’s of EnergyRICH® Marketing – Connection, Communication, Call-to-Action and Consistency – in all of our online (and offline) messages.
Bryn Johnson – Bryn Johnson Consulting
Here’s a little secret. I go nowhere without a strategy. A big industry conference, a networking event, a baby shower or the grocery story. I have a strategy for connecting. I never go anywhere without one.
I think: What’s my one goal?
- Do I hope to meet ideal clients, collaborators or partners?
- Do I want to meet others in my neighborhood also working from home?
- Do I need a copywriter referral?
- Do I want to practice my elevator pitch?
- Do I need a reliable babysitter?
What can I learn about the event and/or the participants ahead of time?
- Research social media to see who is talking about the event. If they are talking about it, chances are they’re attending.
- Is there a website for the organization that lists the board members and/or planning committee?
- Is there a guest list?
- The more I know, the more I will feel comfortable with targeting who to speak to and what I can discuss as small talk
When in doubt- and you fear you will be going it alone- invite a friend to attend the event with you.
And here’s the best part: Anyone you meet and enjoy – outside your agenda, plan or strategy – is a bonus person!
Jennifer Zwiebel – A Place of Joy®
I love connecting with new friends and old on Facebook. I was a late adapter, but I found that it suits my personality well. I share business insights, “JOYtips” (ways to make your life easier and more joyful), client successes, and lots of stories about my four-year-old.
I love free calls too. I was once wondering how I could best teach one particular tool that had made a huge difference in allowing me to release my clutter, inside and out. I wanted the world to know about it but the whole world wasn’t enrolled in my programs. And suddenly it hit me—it wasn’t MY information to hoard; it was given to me to share. And I immediately scheduled a free call for my community entitled, “Three Questions that Changed My Life.”
My favorite way of connecting, though, is good old face time. I love to hang out, grab coffee, go to the movies, and just be with people who energize and inspire me. It’s joyful in and of itself, and it always leads to good things—new ideas, connections, opportunities. I just launched a “Celebration of Awesomeness!” to bring together a few incredible clients, friends and colleagues at a time. It’s a fabulous way to introduce good people to each other, grow a community I love, laugh a lot, and eat chocolate. Now that’s joy!
Who do you want to add to your community? What’s your strategy for attracting and retaining them? If you’d like support creating your community of prospective colleagues and customers, cheerleaders and raving fans, email us to arrange a brief one-on-one chat. By taking this powerful step toward creating your success – as you define it – you’ll experience a meaningful shift!
Stefanie Frank is an entrepreneur, triathlete, and lawyer who lives, works and trains in southern Nevada. She writes website copy and content for lawyers, business coaches, and service professionals who own small businesses.
Stef creates continuity between what her clients want to achieve profit-wise and what readers of the content want and need to receive in order to buy.
She also helps clients put together and use solid professional service agreements that help build lasting client relationships.
Stef is currently training for Ironman Boise 70.3 and the Ironman 70.3 World Championships in Henderson, Nevada. Learn about Stef’s business: http://initiativebasedwriting.com/ and follow her training: http://ramblingbydesign.blogspot.com/
Jennifer Zwiebel is the founder of A Place of Joy®: Inspired Organizing, Systems and Solutions for Business, Home & Life. Jennifer specializes in helping creative individuals move from overwhelm to clarity, clear out their inner and outer space, and design solutions that bring ease, joy and prosperity to their businesses and lives!
Discover the secret that’s been transforming lives everywhere, one miracle at a time: www.aplaceofjoy.com
Heather Dominick, EnergyRICH(r) Entrepreneur Success and Master Coach, is the creator of the EnergyRICH(r) Entrepreneur Success System and EnergyRICHcoach.com, a company devoted to teaching healers, coaches and heart-centered entrepreneurs around the world how to partner Universal Energetic Principles with practical step-by-step “How-To’s” to joyfully make more money in your business so you can better serve the world.
Through her EnergyRICH(r) Entrepreneur Success System, Private Mentor Coaching Programs, and products, Heather shows her students how to transcend lower-level energies like fear and doubt to be able to build their business from a place of serving, joy and abundance. Get started right away with your free EnergyRICH® Success CD: http://www.energyrichcoach.com
Bryn Johnson spent 20 years in Corporate America as a passionate leader of high-performing teams and endless multi-million dollar projects. ONE of her many secrets for success? Her ability to take complicated, often impossibly overwhelming information, and to quickly make it simple and fun. She is now bringing that same passion for planning and collaboration, along with her laser-focused implementation strategies, to her clients and broader online community. Visit Bryn at http://www.brynjohnson.com.